Benchmark 2

Programmes, projects and campaigns based on evidence and analysis, with clear rationales

What we do is in response to one or more identified needs, priorities or problems.

  1. When we start a new initiative, we ensure that we have the best understanding we can about the situation before we take decisions about priorities.
  2. We have systems in place to gather and analyse relevant information about our work, as well as ongoing trends in our area of work, as our initiatives develop.
  3. We use the information we gather to make sure that our work continues to respond to the needs we have identified. Our public documents and statements stand up to robust scrutiny. We are willing to challenge our own assumptions.

In order to make a change, it is important for the people in an organisation to have a good understanding of what it is they are trying to influence, why, and how they might go about doing it. This will involve carrying out some research before taking decisions about what to do, and then keeping an eye on how things develop so that they can make adjustments if the context changes or if their initiative is not working. In addition, if an organisation wants to campaign or lobby, in order to be seen as a legitimate actor it will need to be sure about its facts and be confident that its arguments are well founded before it communicates its key message to the public or decision-makers.