Should social media be part of your organisational strategy?
By Victor van Reijswoud Social media is useful for more than just social connectivity and entertainment. Social media opens new possibilities for organisations all around the world. It changes the way organisations communicate and engage with their clients and stakeholders. Social media expands the communication reach of organisations at a lower cost and these relations become more intimate and frequent. Social media opens up new horizons for civil society organisations (CSOs) and and many CSOs worldwide are making use of this cost effective opportunity. Although you may think that this is only the case in the developed world, Africa is following [...]